Ram - Ram expanded the Dakota lineup in Brazil with the new Laramie Night Edition, which officially debuted during Agrishow 2026 in Ribeirão Preto (SP), aiming to boost visual appeal for agribusiness and lifestyle buyers while keeping the same mechanical package.
- In short: The Laramie Night Edition darkens chrome elements, adds 18″ Granite Crystal wheels and the new Azul Tempest color, but retains the Dakota's existing 2.2 turbodiesel powertrain.
Design and equipment — darker, premium details
The Night Edition package replaces bright chrome with dark finishes across the grille, badges, mirrors and door handles, and introduces 18″ wheels in Granite Crystal plus the new Azul Tempest hue. Inside, the Dakota keeps premium materials and black leather seats, and a 12.3-inch central display with wireless Apple CarPlay and Android Auto and off-road functions. For context on Ram’s Night Edition strategy across models, see Ram's official site.
The Night Edition is already applied to other Ram models such as the Rampage, 1500 and 3500, signaling a coordinated move to offer visual differentiation without reengineering core hardware.
"Under the hood, there are no changes. The Dakota Laramie Night Edition keeps the 2.2 turbodiesel engine with 200 cv and 45,9 kgfm, paired with the 8-speed automatic transmission and the 4×4 system with selectable settings via a rotary control on the console."
Context and impact — why this matters for buyers and the brand
Ram presented the Dakota Laramie Night Edition at Agrishow 2026, reinforcing its focus on the agribusiness audience; the truck shared the stand with the Rampage 2027 (with an optional 2.0 turbo flex) and the heavier 2500 and 3500 pickups, and visitors could view customized Dakotas and take test-drives. Agrishow remains one of the region's main agribusiness fairs, a strategic platform for manufacturers to reach rural and commercial buyers (Agrishow).
By concentrating on styling and trim, Ram positions the Dakota as an option for buyers who want a standout look without sacrificing the proven 2.2 turbodiesel drivetrain. The Laramie Night Edition will arrive at Brazilian dealerships soon, with pricing to be announced at launch.
What do you think? Will the darker look and new Azul Tempest sway Dakota buyers in your market? For more details, check out our specialized section.