Mitsubishi Motors - recently presented the Triton Terra at Agrishow in Ribeirão Preto (SP), a limited-run pick-up tailored for agricultural professionals that could shift expectations for work-ready midsize trucks in Brazil.
- In short: The Triton Terra is limited to 300 units and debuts at a suggested price of R$ 364.990 with cargo-focused features and the Katana top-trim mechanical package.
Understand the dynamics behind the Triton Terra
The Triton Terra, produced at HPE Automotores' Catalão (GO) plant, builds on the Katana top trim and adds thematic visual cues and functional upgrades aimed at the agro market. Key on-the-job improvements include an electrically actuated tailgate, LED bed lighting, a 12 V outlet and a protective lining with a multifunction cargo net.
These changes respond to a segment where practical load securing and quick access matter for daily farm use — supported by broader market data from ANFAVEA showing sustained interest in midsize pick-ups across Brazil.
"Limited to just 300 units, the novelty arrives at a suggested price of R$ 364.990 and will begin sales in the coming weeks."
Context and impact for owners and the agribusiness sector
Under the hood, the Triton Terra retains the 2.4 turbodiesel engine with 205 cv and 47.9 kgfm paired to a six-speed automatic and Super Select 4WD-II, plus seven selectable off-road modes, rear differential lock, Active Yaw Control (AYC) and hill descent control — equipment that keeps its capability aligned with professional rural use.
The special series is an outcome of Mitsubishi's Mit Agro program, which visited more than 70 rural properties to map real needs. By packaging factory-fitted bed utilities and a two-tone ranch-inspired interior in a limited run, Mitsubishi is aiming to convert professionals who need both a daily driver and a tool for heavy-duty tasks.
What do you think? Is a limited 300-unit run at R$ 364.990 a smart move for professionals in agribusiness? For more details, check out our specialized section.