Ford Maverick – together with the Ram Rampage, is shaping up as the smartest semi-new 2024 pick-up for motorists who live in the city but still crave the occasional dirt-road adventure.
- In short: Both 2.0-turbo gasoline trucks cost about R$170k and offer AWD—yet the Maverick drinks less fuel.
Why city driving punishes modern diesel engines
Short, stop-and-go commutes make it hard for a diesel’s particulate filter to burn off soot, a process that normally demands steady highway speeds. When that regeneration fails, maintenance costs climb—one reason experts steer urban buyers toward gasoline powertrains, as also noted by Car and Driver.
Both the Maverick and Rampage avoid that headache while still delivering the low-rpm punch typical of diesels, thanks to direct-injected 2.0-liter turbos paired with automatic gearboxes and full-time all-wheel drive.
Rampage Laramie 2.0T: 7.8 km/l city, 9.7 km/l highway. Maverick Lariat FX4 2.0T: 8.8 km/l city, 11.1 km/l highway.
Maverick edges ahead on comfort and efficiency
Both trucks share a car-like unibody chassis, so potholes feel less brutal than in body-on-frame rivals. Inside, the Maverick offers a touch more knee-room for rear passengers, a detail families will notice on weekend trips.
Pricewise, depreciation has already trimmed initial sticker shock: units registered in 2024 hover near R$170,000—roughly 15 % below their launch MSRPs. According to industry association Fenabrave, compact and midsize pick-ups now account for 8 % of Brazil’s light-vehicle sales, underscoring demand for versatile “do-it-all” trucks.
What do you think? Would you choose the frugal Maverick or the brawnier Rampage for your daily run? For more comparisons, visit our Auto section.