Caixa Econômica Federal - From April 30, Caixa's network of lottery outlets will begin selling the official FIFA World Cup 2026 album in Brazil, a move that immediately expands physical access to the collection and shifts distribution dynamics for fans and small retailers.
- In short: Caixa’s roughly 13,000 lottery units, present in more than 95% of municipalities, will offer the album priced at R$ 24,90 and seven-sticker packs for R$ 7, with 980 stickers to collect (68 special).
Understand the distribution shift
The integration of lotéricas into the album rollout adds nationwide reach beyond traditional newsstands and specialty shops. This matters because the 2026 World Cup—hosted across Canada, Mexico and the United States—will involve an expanded tournament format, increasing collector interest and inventory complexity; see FIFA's 2026 World Cup page for tournament scope and official details.
For consumers in smaller cities and rural areas, the change reduces travel and search costs to find the album and sticker packs.
"The album will have a suggested price of R$ 24,90, while seven-sticker packs will be sold for R$ 7. A total of 980 stickers will be needed to complete the collection, 68 of them special, with differentiated finishes."
Context and impact on collectors and sales
Caixa’s retail footprint—about 13,000 outlets covering over 95% of municipalities—brings significant capillarity to the campaign, making it easier to reach consumers outside Brazil’s major urban centers. The presence of the album in these points of sale should lift availability in regions less served by traditional vendors.
Regulatory limits remain in place: sales at terminals are permitted only to people aged 18 or older, in line with the Estatuto da Criança e do Adolescente, so marketing and point-of-sale practices will need to respect those rules.
What do you think? Will wider availability at lotéricas change how and where you complete sticker collections? For more details, check out our specialized section.