São Paulo - Recently São Paulo began notifying fan profiles, pages, sites and supporter communities that use the club's brand, name or sell related products without authorization or royalty payments, a move that could affect fan groups, influencers and small sellers who monetize club-related content.
- In short: The club, through the Escritório de Advocacia David do Nascimento Propriedade Intelectual, has started formal notifications to curb unauthorized use of its brand.
Understand the new enforcement
The action is being driven by the club's intellectual property office, represented by the Escritório de Advocacia David do Nascimento Propriedade Intelectual, and marks a more structured approach to policing assets both online and offline. For guidance on trademark protection and monitoring, see WIPO's trademark resources.
Sources report that the first wave of notices included a group of PCD supporters whose representative, the lawyer Dra. Amanda, is known for participating in the impeachment process of Julio Casares, the former Tricolor president.
"São Paulo initiated a notification process against profiles, pages, sites and fan communities that use the club's brand, name or sell related products without authorization or royalty payments."
Context and impact on supporters and creators
The Blog do São Paulo flagged the change in posture, noting that additional notifications are expected to reach other profiles and outlets that create club-related content. The outlet itself could be subject to the same monitoring, according to the report.
This shift has practical consequences: individuals and groups that depend on club imagery for income may face cease-and-desist letters and, potentially, legal claims seeking royalties or damages. Intellectual property experts advise active monitoring and formal licensing arrangements to avoid disputes.
What do you think? Will stricter brand control by São Paulo change how fan communities operate or monetize? For more details, check out our specialized section.