Wellhub - Recently, Wellhub announced the addition of F45 Training to its Brazilian partner network, immediately integrating the Barra da Tijuca unit in Rio de Janeiro into corporate plans and signaling a push to offer higher-value group functional training to employees.
- In short: F45’s 45-minute, tech-enabled group workouts join Wellhub’s corporate offerings, aiming to lift productivity and generate fresh demand for partner studios.
Understand the dynamics
The move expands corporate access to a format that blends strength, cardio and hybrid sessions with real-time tech tracking — a combination designed to increase adherence and recurring visits. EY-Parthenon data cited by the announcement ties such platforms to measurable workplace gains.
F45 operates in more than 70 countries with about 3,200 units and centers its model on 45-minute classes run by instructors using data to guide members.
"According to data from EY-Parthenon, collaborators who use platforms like Wellhub present, on average, an increase of 15% in productivity and reduction of absenteeism, while companies with structured programs can achieve engagement levels above 50%."
Context and impact
For employers, this partnership matters because it pairs an established corporate benefits platform with a proven, scalable studio model — potentially improving KPIs that directly affect the bottom line. Industry figures in the release also show partner studios can see EBITDA growth above 30% after joining such ecosystems, with roughly 80% of incoming users being new clients and 15% representing reactivations.
F45 was founded in 2011 and has expanded rapidly as a franchise-led concept, which helps explain why platforms like Wellhub target it to accelerate employee engagement and studio utilization. The integration may set a precedent for more premium studio formats being bundled into corporate wellness menus.
What do you think? Will this push change how your company approaches wellbeing? For more details, check out our specialized section.