Outback Steakhouse - has been announced as the official restaurant of Casa CazéTV in São Paulo, operating a dedicated 100m² space with a special menu and fan activations, while the partnership will also roll out across Outback locations nationwide; TRANSMISSÃO: CazéTV | YouTube | os 104 jogos do torneio (YouTube).
- In short: Outback will serve a special World Cup menu and screen all matches via CazéTV, linking restaurants across Brazil to the tournament experience.
Why this deal matters now
The Outback-CazéTV tie-up turns a branded venue into a live-viewing hub during the largest World Cup in history, amplifying in-person fan experiences in São Paulo and Rio de Janeiro. FIFA confirms the 2026 edition expands to 48 teams and features 104 matches, making venue partnerships more valuable for brands seeking mass engagement.
The São Paulo Casa will include a 100m² restaurant, a tailored menu available in-house and via delivery for the duration of the tournament, plus activations mirrored at Outback branches nationwide.
"We continually seek to deepen the brand's connection with consumers through relevant experiences aligned with their interests. Sport is a powerful engagement arena with which we have a consistent relationship, and the partnership with CazéTV allows us to integrate product, entertainment and experience, reinforcing Outback as a destination for gatherings and moments of cheering and celebration," said Claudia Vilhena, vice president of marketing and sales at Bold Hospitality Company, owner of Outback Steakhouse.
Context and expected impact
Casa CazéTV — with bases in São Paulo and Rio de Janeiro and capacity for up to 5,000 visitors per day — aims to convert spectators into active participants via open studios, guest appearances, live shows and sponsor activations. The project highlights CazéTV's unique position as the only Brazilian channel to stream all 104 World Cup matches live and free on YouTube.
For Outback, the activation extends beyond the flagship Casa: the network of Australian-inspired restaurants across Brazil will show the games and offer the special menu in dining rooms and on delivery services until the tournament closes, tying commercial reach to a major live-content moment.
What do you think? Will this kind of restaurant-platform partnership change how you watch big tournaments? For more details, check out our specialized section.