Italac - recently signed a sponsorship agreement with Goiás Esporte Clube, placing its logo on the back of the club shirt and committing to a season of activations that expand the company's regional presence and support youth development.
- In short: Italac's logo debuted on Goiás' jersey in the 2–2 Copa do Brasil draw with Cruzeiro, and the deal includes backing for the club's youth academy.
Visibility on the pitch and first appearance
The partnership premiered during Goiás and Cruzeiro's 2–2 match in the Copa do Brasil, where Italac's mark began appearing on the rear of the esmeraldina jersey as part of a broader activation plan. The Copa do Brasil is the national knockout competition organized by the CBF since 1989; its nationwide audience offers significant exposure for sponsors. Copa do Brasil coverage amplifies brand visibility across Brazilian football markets.
Beyond match-day branding, the agreement schedules commercial activations and fan-facing initiatives designed to translate on-field exposure into retail and community engagement.
“We are connecting an extremely strong national brand to an asset of great visibility, amplifying exposure, brand value and commercial opportunities. It is the union of two powers generating even more relevance on and off the field,” said Jessica Rezende de Araújo, director of marketing and communication of Goiás.
Context and community impact
The deal ties into Italac's long-standing presence in Goiás and its broader sports investments — the company already supports running, volleyball, judo, cycling and nutrition products aimed at protein consumption. As part of the new agreement, Italac will invest in Goiás' youth categories and its football school, aiming to boost both athletic training and social development for young athletes.
Club sponsorships that combine elite exposure with grassroots programs are increasingly used to build brand equity and local goodwill, linking commercial return with community outcomes.
What do you think? Will this sponsorship change how you view club partnerships in Brazilian football? For more details, check out our specialized section.