FIFA - recently confirmed that the 2027 FIFA Women's World Cup in Brazil (24 June–25 July) will receive the most extensive European broadcast coverage in the tournament's history, a move that promises broader free-to-air access and new revenue reinvestment aimed at accelerating the women's game.
- In short: EBU and Saran Media Group deals expand reach to 40+ territories in Europe; TRANSMISSÃO: Record | Max in Brazil.
Understand the reach
The European Broadcasting Union (EBU) will distribute matches across 19 public broadcasters in 18 countries, guaranteeing at least one live match per day on free-to-air channels and delivering radio and digital feeds. The partnership also includes highlights packages and Eurovision News distribution to boost engagement. See the official tournament overview on FIFA's site for context.
At the same time, Saran Media Group will act as the exclusive media-rights agency in 24 European and Eurasian territories, negotiating with local networks to maximize local distribution and visibility.
“It is extraordinary to see how the European broadcast market is embracing this historic edition of the FIFA Women's World Cup... these historic agreements will ensure players' stories are told, moments of brilliance are shared and girls and boys around the world are inspired to dream bigger.” — Jill Ellis
Context and impact
The 2027 edition will be the first Women's World Cup held in South America, following a period of fast growth: the 2023 tournament — the first to feature 32 teams — recorded nearly two million spectators in stadiums and more than two billion viewers across TV, digital and social platforms. Wider European coverage is likely to push audiences and sponsorship opportunities further, and revenue from these rights is earmarked for reinvestment into global development of women's football.
FIFA has already secured deals with broadcasters including M6 (France), TV4/SVT (Sweden) and BBC/ITV (United Kingdom), while negotiations continue in other markets. The expanded footprint means more matches on free-to-air channels and more curated content aimed at building sustained interest beyond the tournament window.
What do you think? Will this level of European coverage change how you follow the Women's World Cup? For more details, check out our where-to-watch section.