MKTEsportivo - MKTEsportivo has announced a pioneering special series, "O Business da Copa", that will dissect the commercial backstage of the 2026 FIFA World Cup by interviewing executives from sponsor brands, agency leaders and media groups that shape campaigns and broadcasts.
- In short: A month-long YouTube series will reveal investment decisions, activation models and execution challenges behind World Cup commercial strategies. TRANSMISSÃO: YouTube | em nosso canal oficial (YouTube)
Understand the dynamics behind the deals
The program gathers professionals who work directly on commercial fronts linked to the World Cup, exposing how brands, agencies and media plan activation and distribution. Industry analysis shows mega-events drive vast sponsorship and media ecosystems — see reporting from SportsBusiness Journal for context on rights and sponsorship trends.
Across May, MKTEsportivo will publish interviews that focus on investment choices, activation models and the operational backstage of campaigns.
"O Business da Copa é mais um produto que carrega a nossa assinatura editorial e a forma como entendemos o mercado. É uma entrega que nasce do nosso DNA, construído ao longo dos anos com atuação direta no setor, proximidade com quem toma decisão e capacidade única de transformar conteúdo em algo relevante para a indústria. Em um evento da magnitude de uma Copa do Mundo, entendemos que apenas quem tem esse histórico, aliado ao nosso pioneirismo e à formação contínua do mercado por meio dos nossos cursos, consegue desenvolver um projeto à altura do que o segmento exige," said Eduardo Esteves, founder of MKTEsportivo.
Context and impact for brands and media
The initiative aims to broaden understanding of the World Cup as a business platform, covering commercial rights, brand activations, promotions, content production, distribution and fan relations. For marketers and media planners, the series promises operational insights from those executing deals on the ground.
Guests will be announced soon, and the episodes will be published on the outlet’s official channel on YouTube. TRANSMISSÃO: YouTube | em nosso canal oficial (YouTube)
What do you think? Will you follow the series to learn how 2026 commercial strategies are being designed? For more details, check out our specialized section.