realme - realme has named Raphinha as its new ambassador, a move that aims to deepen the brand’s connection to Brazilian football and younger consumers and to expand its cultural presence across hundreds of retail touchpoints.
- In short: Raphinha will front realme’s biggest football-focused campaign yet, featuring content, in-store activations and social initiatives aimed at youth engagement.
Why this partnership matters
The agreement positions realme—founded in 2018—as intensifying its marketing in Brazil by linking product attributes like performance and authenticity to one of the country’s most powerful cultural forces: football. For context on how brands leverage sport sponsorships, see a Reuters analysis on the broader industry dynamics.
By using Raphinha’s international profile, realme expects to amplify reach across online and physical stores and to translate sporting passion into tech adoption among younger audiences.
“I am very excited to join realme at such a special moment for football. We share the same energy of connecting with a new generation that lives sport with passion, authenticity and without limits. I know very inspiring things are coming for the fans, and I am proud to be part of this story.” — Raphinha
Context and impact
The collaboration includes special content series and in-person activations at realme’s hundreds of points of sale across Brazil, designed to boost visibility and create measurable engagement. Executives say the partnership will also aim to generate social returns and opportunities for young people through community-focused actions.
Joey Shao, Country Manager of realme Brazil, framed the signing as a cultural fit: “Raphinha already wears the yellow shirt like no one else and now carries realme’s ‘r’ with it. It’s an honor to add Raphinha to realme’s team and to bring our brand closer to the hearts of Brazilians.”
What do you think? Will this alliance change how you view tech brands in football sponsorships? For more details, check out our specialized section.